Belén Ibáñez

Product UX/UI Design Engineer

15+ years shipping interfaces that move KPIs.

End-to-end Designer. I clarify requirements, design systems, and build accessible, data-driven interfaces.
With evidence, clear data visualisation, and AI-aware workflows, I ship and iterate closely with product and engineering.

My process

Problem Framing

Problem Framing

- Clarify business goals

- Identify user pain points

- Define success metrics

Discovery Research

Discovery Research

- User input

- Competitive analysis

Opportunity Mapping

Opportunity Mapping

- Map opportunities

- Prioritize features

Flows & Information Architecture

Flows & Information Architecture

- Design user flows

- Structure information

Wireframes & Prototypes

Wireframes & Prototypes

- Create wireframes

- Build prototypes

UI & Design System

UI & Design System

- Design UI components

- Maintain design system

Layout & Front-End

Layout & Front-End

- Implement layouts

- Front-end development

Validation & Iteration

Validation & Iteration

- Validate with users

- Iterate on feedback

My Skills

B2B SaaSData-Heavy ProductsDesign SystemsDecision DashboardsEnterprise UXFinTechCybersecurity (SecOps)Onboarding & ActivationData VisualizationFigmaReactNext.jsTypeScriptSCSSStorybookTailwind